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TURNING A VOICE ASSISTANT INTO A REAL-LIFE ASSISTANT
By 2025, 1 million people will have dementia in the UK.
My Carer, is a free skill that turns any Alexa device into a full-time carer to help them live their own life, without the need of paying fortunes for private carers.
HOW IT WORKS
It works as a real carer, reminding to take their medication, to have lunch or any other appointment. But it also assists them step by step until the task is complete.
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UX DESIGN
Through the app, the person living with dementia can customize a whole routine very easily, thanks to its user-friendly design.
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A PERMANENT RESEARCH TOOL
It also works as a permanent research tool. All the data collected by the device is combined with machine learning and send to Alzheimer’s Society, helping to study behaviour and cognitive functions.
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Available now at Amazon Store US and UK!
AWARDS:
Cannes - BRONZE - Brand Experience & Activation - Touchpoints & Technology - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021
Cannes - BRONZE - Radio & Audio - Innovation in Radio & Audio - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021
Cannes - SHORTLIST - Brand Experience & Activation - Not-For-Profit Charity - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021
Cannes - SHORTLIST - Digital Craft Form - Experience Design: Voice - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021
Cannes - SHORTLIST - Digital Craft Data & AI - IA Application - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021
Cannes - SHORTLIST - Creative Data - Data Driven Consumer Product Alzheimer’s Society 'My Carer'/ McCANN London / 2019
Cannes - SHORTLIST - Direct - Data & Technology - New Realities & Voice Activation - Alzheimer’s Society 'My Carer' / McCANN London / 2019
ANDY Awards - GOLD - Idea - Alzheimer’s Society 'My Carer' / McCANN London / 2020
The One Show - BRONZE - Direct Marketing - Use of Smart Devices & Voice Assistants - Alzheimer’s Society 'My Carer' / McCANN London / 2020
Clio - SILVER - Digital/Social Media Technique - Alzheimer’s Society 'My Carer' / McCANN London / 2019
Clio - SILVER - Digital/Mobile - Alzheimer’s Society 'My Carer' / McCANN London / 2019
LIA - GOLD - Digital - Innovative Use of Digital - Alzheimer’s Society 'My Carer' / McCANN London / 2019
LIA - SILVER - The New - Creative Technology - Alzheimer’s Society 'My Carer' / McCANN London / 2019
LIA - BRONZE - Digital - UX User Experience - Alzheimer’s Society 'My Carer' / McCANN London / 2019
Webby Awards - NOMINEE - Apps, Mobile & Voice - Best User Experience - Alzheimer’s Society 'My Carer' / McCANN London / 2020
Epica Awards - BRONZE - Creative Technology - Alzheimer’s Society 'My Carer' / McCANN London / 2019
Epica Awards - BRONZE - Health and Safety - Alzheimer’s Society 'My Carer' / McCANN London / 2019
ADC Germany - BRONZE - Digital Communications - Innovative use of Digital Channels - Alzheimer’s Society 'My Carer' / McCANN London / 2020
ADC Germany - BRONZE - Digital Communications - Digital Experiences for Conversational/Voice Experience - Alzheimer’s Society 'My Carer' / McCANN London / 2020
British Creative Circle - SILVER - Innovation - Use of Technology - Alzheimer’s Society 'My Carer' / McCANN London / 2020
British Creative Circle - BRONZE - Best Charity - Public Service Direct Campaign - Alzheimer’s Society 'My Carer' / McCANN London / 2020